Why Most Business Owners Leave Millions on the Table When They Exit
And How to Make Sure You’re Not One of Them
The Reality of Business Exits:
Most exits aren’t victories.
They’re quiet disappointments.
You spend 10, 20, maybe even 30 years building a company…
Only to get lowballed at the finish line.
Why?
Because most founders do what’s natural:
They focus on growing revenue and boosting profits.
But they ignore the real valuation lever:
The Multiple.
Let’s Break It Down:
Valuation = EBITDA × Multiple
If all you do is grow EBITDA… but your multiple stays flat?
You’re leaving millions on the table—guaranteed.
The founders who win big?
They engineer both.
Here’s What Most Owners Miss:
Buyers don’t just want profitable businesses.
They want de-risked, systematized, transferable businesses.
The kind that run without you.
The kind they can scale or flip.
That’s how you go from a 3X exit…
To a 6X+, premium acquisition.
The Secret? Intangible Capital.
Here’s what drives your multiple:
At Elevate & Exit, we help you maximize all four.
The Real Exit Strategy: Build to Sell
You don’t wait until you’re ready to exit to start planning.
You reverse-engineer your exit.
You build a business buyers compete for—not just one that works.
Ready to Find Out What You’re Sitting On?
Take our free Value Gap Assessment.
You’ll get a personalized breakdown of:
What your business is worth today
What it could be worth
The exact levers to pull to bridge the gap
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Bottom Line:
If you wait until you’re “ready to sell,” it’s already too late.
The best exits are built 1–5 years before you go to market.
Let’s start now.
Up Next in the Exit Like a Pro Series:
📍 The Exit Lie: Why 74% of Owners Will Regret How They Sell
Don’t miss it.
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